Ned
01-11-2007, 03:20 PM
I don't mind if they put ads in the trays, but who's going to actually look at the ads. I don't know about you, but when I get into security, I'm only interested in getting out of there as quickly as possible. Rather than read what's on the bottom of the tray, I'm going to cover it up as quickly as possible and then move on.
Los Angeles - Travelers nationwide could soon see ads for laptops, expensive cars and other products in the trays that carry their shoes and cell phones through X-ray machines at airport security checkpoints...
...Under the plan, ad companies would pay fees to airports and provide the TSA with millions of dollars worth of trays, tables and other non-electronic items used at the security points. In return, advertisers get to hawk watches, laptops and cell phones in a place where travelers regularly stash such items of their own.
Passenger Lisa Guerrero said she hadn’t noticed the ads as she passed through a security gate at Los Angeles International Airport to catch a flight to Florida. Still, she thought it was a good idea. “If they help pay for security, then they can bombard me all they want,” Guerrero said.
Michael Boyd, an airline security consultant, said it was a mistake for the TSA to get involved with advertising schemes when it should be concentrating on safety. “It’s a stupid idea,” Boyd said. “We have bigger things to worry about than putting advertisements in shoe bins.”
Doug Linehan, operations chief for SecurityPoint Media, the St. Petersburg, Fla., company that devised the program, said officials at dozens of airports are eager to try the strategy. “We are always looking for creative ways to increase our non-airline revenue to keep operating costs down,” said Wendy Abrams, a spokeswoman for the City of Chicago Department of Aviation...
...TSA spokesman Nico Melendez said the free trays, carts and tables provided under the program have helped security operations in Los Angeles. He credited the nonmetallic carts used to ferry empty trays back through metal detectors with a decrease in back injuries among screeners.
He also said the custom-sized tables that feed trays into X-ray machines were partly responsible for a 90-second decrease in wait times during the Thanksgiving rush, compared with the previous year.
“It allows us to do our jobs more effectively and provide more security, so it’s a win for all parties,” Melendez said...Go to Coming to airport near you — security tray ads (http://www.msnbc.msn.com/id/16578674/) to read the entire article.
Los Angeles - Travelers nationwide could soon see ads for laptops, expensive cars and other products in the trays that carry their shoes and cell phones through X-ray machines at airport security checkpoints...
...Under the plan, ad companies would pay fees to airports and provide the TSA with millions of dollars worth of trays, tables and other non-electronic items used at the security points. In return, advertisers get to hawk watches, laptops and cell phones in a place where travelers regularly stash such items of their own.
Passenger Lisa Guerrero said she hadn’t noticed the ads as she passed through a security gate at Los Angeles International Airport to catch a flight to Florida. Still, she thought it was a good idea. “If they help pay for security, then they can bombard me all they want,” Guerrero said.
Michael Boyd, an airline security consultant, said it was a mistake for the TSA to get involved with advertising schemes when it should be concentrating on safety. “It’s a stupid idea,” Boyd said. “We have bigger things to worry about than putting advertisements in shoe bins.”
Doug Linehan, operations chief for SecurityPoint Media, the St. Petersburg, Fla., company that devised the program, said officials at dozens of airports are eager to try the strategy. “We are always looking for creative ways to increase our non-airline revenue to keep operating costs down,” said Wendy Abrams, a spokeswoman for the City of Chicago Department of Aviation...
...TSA spokesman Nico Melendez said the free trays, carts and tables provided under the program have helped security operations in Los Angeles. He credited the nonmetallic carts used to ferry empty trays back through metal detectors with a decrease in back injuries among screeners.
He also said the custom-sized tables that feed trays into X-ray machines were partly responsible for a 90-second decrease in wait times during the Thanksgiving rush, compared with the previous year.
“It allows us to do our jobs more effectively and provide more security, so it’s a win for all parties,” Melendez said...Go to Coming to airport near you — security tray ads (http://www.msnbc.msn.com/id/16578674/) to read the entire article.